SBI Cards IPO

The company the 2nd largest credit card issuer in the country, with a 17.6% and 18.0% market share of the Indian credit card market (number of credit cards) as of March 31, 2019, and September 30, 2019, respectively, and a 17.1% and 17.9% market share of the Indian credit card market (total credit card spends) in fiscal 2019 and in the six months ended September 30, 2019.

SBI Cards IPO Detail

Issuer

SBI Cards and Payment Services Ltd.

Issue Period: 2nd March 2020 - 5th March 2020
Price Band
Rs.750 - Rs.755

Issue Size
10,275.52 Cr - 10,340.79 Cr

Face Value
Rs.10/- Per Share

Market Lot
19 Shares

Listing At
NSE,BSE
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Company info

SBI Cards offers a wide range of credit cards to individual and corporate clients including lifestyle, rewards, shopping, travel, fuel, banking partnership cards, and corporate cards, etc.

SBI Cards has partnered with several leading names across industries, including Air India, Apollo Hospitals, BPCL, Etihad Guest, Fbb, IRCTC, OLA Money and Yatra, amongst others.

As a subsidiary of SBI, the company has access to SBI's extensive network of 22,007 branches across India. The partnership enables it to market its cards to a huge customer base of 436.4 million customers.

Headquartered in New Delhi, as of September 30, 2019, the company has a sales force of 33,086 outsourced sales personnel operating out of 133 Indian cities.

The company's total income increased at a CAGR of 44.9% and the revenues from operations have increased at a CAGR of 44.6% between fiscal 2017 to 2019. The net profit grew at a CAGR of 52.1% during the period.

Competitive Strengths

  • 2nd largest credit card issuer in India with a strong track record of growth and profitability.
  • Leading player in open market customer acquisitions using physical and digital channels in India.
  • A well-known promoter in SBI with strong brand recognition.
  • Diversified credit card portfolio and partnerships with leading brands across industries.
Company Promoters: The promoter of the Company is SBI.

Particulars For the year/period ended (₹ in Million)
30-Sep-19 31-Mar-19 31-Mar-18 31-Mar-17
Total assets 244,591.43 202,396.34 156,860.02 107,649.85
Total revenue 46,772.08 72,868.34 53,701.92 34,710.38
Profit after tax 7,258.82 8,627.19 6,011.43 3,728.59
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