Be an Angel Broking Sub-broker and earn maximum returns

Sub Broker Business Model

Interest in the equity market has been growing among investors. To invest, one needs to go through brokers or sub-brokers authorised by the stock exchanges.

The business model is something like this: Angel Broking provides the brand and infrastructure support in exchange for brokerage. The reward for higher brokerage received is in the form of higher commissions.

This can be a win-win situation because getting a broker’s license can be difficult and expensive, and the only way of getting a part of the pie is by being a sub-broker. This kind of sub-broker business model allows smaller players to enter the market without them needing to make expensive investments in infrastructure and marketing. Brokers also benefit since they can expand their footprint considerably across the country without spending much on staff and infrastructure. It means more significant volumes of transactions for brokers, and more brokerage and commissions all around.

In Angel Broking sub-broker business model, a significant chunk of the brokerage is paid out in the form of commissions. These could range anywhere between 50 percent and 70 percent. If you have enough experience in the business and useful contacts and client list, Angel Broking will have no hesitation to offer you more in commissions.

A sub-broker business will depend on the number of clients. Large the client base, higher will be the earnings. It goes without saying: larger the enterprise, the more the profit potential.

Angel Broking is one of the biggest names in the broking world. It employs over 4,000 people, has 11,000 plus sub-brokers, 12+ lakh retail clients, 11,000 trading terminals, 110 branches and continues to grow. It’s ideal if you want to get into the sub-broker business.

What you need to be a sub-broker

You do not need a fancy degree but basic education would help along with knowledge of Financial Markets. But the most important thing you need is a business acumen, passion and zeal to succeed along with a lot of hard work.

Types of partnership models

Angel Broking’s sub-broker business model has three kinds of partnerships. These include sub-broker, master franchisee, and remisier.

  • Sub-broker: This is an arrangement where an individual or company enters into an agreement with the company. Angel Broking provides the brand name, infrastructure and training support. In exchange, the sub broker is paid a commission from the brokerage earned from each transaction. He or she also has to pay an initial refundable deposit to the company.

Angel Broking Next-Gen Business Platform

Angel Broking is a dynamic organisation, continually evolving to stay on top and retain its industry-leading position. Our Next Gen Business Platform (NXT) is an initiative to help business partners, including sub-brokers and dealers, using the digital revolution to make the most of business opportunities. NXT is an intelligent business platform that allows our business partners to do business efficiently and enhances their capabilities as service providers.

NXT allows a sub-broker business to grow exponentially. NXT is feature-rich and enables partners to overcome all boundaries while acquiring clients. For one, it allows them to leverage existing social and professional networks for client acquisition. Two, it provides a comprehensive platform for all their business requirements, including advisory and client servicing.

Features of NXT

NXT has excellent features for client acquisition and generation. These include Digital Marketing, Lead Management System and Business Dashboard and others.

  • Digital Marketing: Digital marketing is a great help for sub-broker business. It enables them to reach out and extract clients from their social and professional networks like Facebook and LinkedIn. NXT also offers support in terms of sharing the qualified posts, assistance in tracking and converting leads. Leads generated through digital marketing are integrated into the lead management system or LMS. One can complete the digital KYC (Know Your Customer) from the LMS itself, which makes the process fast and easy.
  • Business Dashboard: Business partners can track their business through the business dashboard and compare their performance with their peers, which motivates them to do better. It’s possible to track business through all critical parameters like revenue generated, client acquisition, and mutual fund assets under management (AUM). The system also gives prompts on possible business opportunities based on client profile, trading patterns, availability of margins, etc.
  • Business Consultancy: Another feature of Angel Broking’s sub-broker business model is a business consultancy. Through this, business partners can reach to the NEXT level. It includes qualitative guidance and action points to improve business performance. It provides specific reports with actionables on sales, service, cross sales and overall business.
  • Client referrals: Sub-brokers can use DIY links to generate referrals and leads.
  • ARQ: NXT offers Customised ARQ, an extension of Angel Broking’s revolutionary automated investment engine. ARQ strategies help clients invest in stocks that provide market-beating returns. They can design their own ARQ advisory according to their customers’ risk profile, allowing them to give clients a diversified portfolio with asset allocation in equity and debt.
  • Market Pulse: Business partners can keep track of markets through Heckyl F&O. They get information on sectoral movement, top gainers/ losers, heat map, options analyser, open interest analysis, and screeners. There’s also Heckyl News with News Pulse on Indian and global markets, and trending news on sectors and stocks.
  • Integrated Platform for Equity and Mutual Funds: This feature helps sub-brokers to offer a seamless experience to their clients. They can use this to help clients with goal planning, build their long-term portfolio, track the clients’ SIP calendar, etc. They can effectively complete the full journey right from profiling, advising to executing from this one place.
  • Client Servicing: Effective client servicing is the core of this platform, which has been designed keeping the customer at the centre. The system auto-populates discussion points while interacting with a client so that sub brokers can communicate all the relevant points in one go. It not only enhances his productivity but also results in customer delight. From here, they can view the available business opportunities based on the client’s profile and availability of funds.
  • Client Communication: Another invaluable tool for them is client communication, which enables them to provide advisory to clients. It has fundamental, positional and intraday capabilities and a call initiation facility. This feature also allows sub-brokers to view Angel Broking’s communication with clients.
  • CRM Module: Features of this module include customised alerts, client appointment scheduling, alerts on macro-economic and company events, reminders for previous call discussion notes, and event calendars for client birthdays and festivals.
  • Dormancy Prediction: This artificial intelligence feature predicts the likelihood of customers’ dormancy based on the behaviour and trading patterns. Sub brokers can spot this dormancy early on and reconnect with clients to restore the business.


The stock sub-broker business can be competitive because of the large number of players in the field. However, you must also remember that interest in investment avenues like stocks, mutual funds, commodities, derivatives and other products is growing by the day. Angel Broking provides excellent infrastructure, marketing, and training support. With a little bit of investment of resources and energy on your part, you could make a success of it. The commissions are generous; if you get an extensive client list, the sky could be the limit.

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