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Bloomberg and UTV to form India`s premier business TV network

Bloomberg, the global leader in business news and information and the promoters of UTV, India`s leading integrated media and entertainment enterprise has announced that they will collaborate on a television channel to deliver unsurpassed real time business, economic and political news to households across India. The newly co branded channel will become the premier business and financial broadcast news outlet in this important market.

In the next month, the business new channel UTVi will be re branded as Bloomberg UTV. For the first time, it`s local news gathering , production and distribution expertise combine with the deep financial news capabilities and global reach of bloomberg to broadcast news and information for and about the Indian market.

The company made this announcement during the trading hours today, 10 September 2009.

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