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RBNL launches new Bhojpuri channel `Big Magic Bihar and Jharkhand`

After establishing itself as a regional player in central India with its channels Big Magic and Big RTL Thrill, Reliance Broadcast Network extends the Big Magic lineage to strengthen its foothold in the regional markets with its new Bhojpuri channel Big Magic Bihar and Jharkhand.

The channel will reach audiences not only across the larger markets of Dhanbad, Muzaffarpur, Gaya, Bhagalpur, Arrah, Jamshedpur and Ranchi, but will also penetrate deeper into the Tier II and Tier III towns, making for deeper reach to the smallest towns in Bihar and Jharkhand.

The channel will be distributed across 80 networks of the region, reaching 77 towns across Bihar and Jharkhand. The channel will be also distributed across local cable networks such as Maurya, DEN, Darsh, etc., and will also be available on Reliance Digital TV.

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