Within a quarter of Reliance Broadcast launching Big Magic International in Canada, the company, known for its speed to market and aggressive expansion, announces its entry into the United States. Big Magic International brings to the enormous South Asian diaspora in the US, a channel that has been customized to ensure the perfect blend of variety entertainment, infotainment, and business news from India, which promises to resonate excellently with its audiences. Designed to offer audiences the magic from India - the programming will feature entertainment shows from the extensive library of Reliance Broadcast Network and daily business news from Bloomberg TV India. The exclusive partnership with the largest DTH platform for the South Asian Diaspora - Dish Network will ensure it reaches a sizeable and relevant audience base in the United States.
The company made this announcement on 03 October 2012.
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