In line with its programming philosophy to offer audiences in these regions locally relevant and insightful programming, these new shows have been developed on the back of in-depth research, identifying local consumer insights, which indicated high affinity of audiences in this region to both mythology and crime related programming.
With increased original programming based on insights and content preferences of the region, these new shows are sure to connect well with audiences and offer advertisers an even stronger platform to connect with their consumers in the region.
The new shows will be promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the Hindi Heartland to ensure that audiences quickly sample these new offerings on the channel.
The company made this announcement on 24 February 2012.
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