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RBN`s Big Magic presents brand new shows Hum Hai Bajrangi & Police Files

Reliance Broadcast Network has announced that Big Magic, India`s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around humor, movies, reality, talent hunts and action sports further strengthens its offerings with the introduction of two new daily shows Hum Hai Bajrangi & Police Files which premier on March 12 at 6:30pm & 9:30pm respectively, Monday to Thursday.

In line with its programming philosophy to offer audiences in these regions locally relevant and insightful programming, these new shows have been developed on the back of in-depth research, identifying local consumer insights, which indicated high affinity of audiences in this region to both mythology and crime related programming.

With increased original programming based on insights and content preferences of the region, these new shows are sure to connect well with audiences and offer advertisers an even stronger platform to connect with their consumers in the region.

The new shows will be promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the Hindi Heartland to ensure that audiences quickly sample these new offerings on the channel.

The company made this announcement on 24 February 2012.

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