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Reliance Broadcasts New Year bonanza with the 2nd edition of `BIG Star Entertainment Awards`, 2011

Reliance Broadcast Network and Star India Pvt Ltd announced the 2nd Edition of the BIG Star Entertainment Awards over a Press Conference hosted by the Evening Prime time Jockey of 92.7 BIG FM - RJ Nitin.

The BIG Star Entertainment Awards seeks to establish a unique platform that gives audiences the opportunity to nominate and vote for their favourite entertainers across the genres of Television, Sports, Films, Music and Dance. Salman Khan, Priyanka Chopra, Jacqueline Fernandez, and Bret Lee are some of the stars that promise to shine down and ensure the best ever usher-in to the New Year.

The award will see talent being judged by the audience, right from nominations to announcing the final winners - ensuring transparency and fair play as the power to vote rests with the audiences. The complete show will have theme around honoring the biggest entertainers across the strongest emotions of the viewers & listeners.

The BIG Star Entertainment Awards will be promoted through a high-decibel marketing plan ranging on-ground, television, radio and digital activities. Reliance Broadcast Network`s radio arm 92.7 BIG FM, its television channels BIG MAGIC and the BIG CBS Channels, out of home vertical BIG Street, intellectual property arm BIG Live and its digital initiative, BIG Digital will come together to enable effective promotion of the property across relevant markets pan India. Audience opinion (through SMS & online voting) will select the nominees and winners across the categories.

The company made this announcement on 02 December 2011.

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